Introduction to Entrepreneurial Studies

Grade 11, College Preparation (BDI 3C)

Prerequisite: None

This course focuses on ways in which entrepreneurs recognize opportunities, generate ideas, and organize resources to plan successful ventures that enable them to achieve their personal goals by satisfying the needs of others. Students will learn about values, traits, and skills most often associated with successful entrepreneurial activity.

Course Content

Enterprising People and Entrepreneurs

             By the end of this course, students will:

           analyse the characteristics of enterprising people and entrepreneurs;

           evaluate the contributions made by entrepreneurs;

           assess their own entrepreneurial potential.

Ideas and Opportunities


             By the end of this course, students will:

           explain the importance of invention and innovation to venture creation;

           analyse various methods of generating opportunities and ideas for new ventures;

           generate realistic new ideas and identify possible opportunities for new ventures;

           explain the process of market research;

           identify a specific opportunity that can become the basis for a venture plan.

Organizing Resources


             By the end of this course, students will:

           analyse the resources that could be required to create a new venture;

           demonstrate an understanding of the components of an effective production plan and an effective marketing plan.

The Financial Plan


             By the end of this course, students will:

           demonstrate how a venture can establish clear, specific, and measurable financial objectives;

           demonstrate the purpose and structure of a cash-flow projection;

           compare possible sources of capital required to meet a new venture’s needs.

The Venture Plan


             By the end of this course, students will:

           assess the importance of having a venture plan;

           analyse the components of a venture plan;

           **** develop a venture plan; ****

           explain how to evaluate and revise a venture plan.

Textbook:        Entrepreneurship: Creating a Venture, 2nd ed.

Assessment / Evaluation

On-Going Assessment and Evaluation – 80%



Thinking and Inquiry






Chapter Tests


- individual and group

Business Plan and associated assignments

Participation, Homework,

Work Habits, Interview

Your individual venture project (Business Plan) will allow you to create your own business venture and requires you to take the initiative and responsibility for your own learning. You must be prepared to put in extra hours on your venture plan. This mark will include submissions of assignments during the term that will be an integral part of the final venture plan.

Final Evaluation – 20%

– done during the regular examination period at the end of the semester